About | Português
What is Endossa? Endossa is a store where anyone can rent space to sell products. Every purchase is an endorsement so consumers decide the product mix. A shop with a different business model, crafted for minipreneurs.
What is a colaborative store? Is a shop where people choose what it sells. It´s a translation of many concepts behind web 2.0 into a bricks-and-mortar store. A platform where content (products) gets ranked and filtered by users (consumers).
How does it work? Mostly like any consignment shop, but with twists. We do NOT charge comissions, instead, we rent space in the store, and charge a fixed-fee every four weeks for it. Also, we do NOT select our vendors, space is available to almost every product at the same price and risk. The participation of customers happens because of the "Every Purchase is an endorsement" mechanism. Basically, it acts like a predator, evaluating sales and disallowing brands to rent space again for a time, liberating it for other minipreneurs. It is an unique way to aggregate exclusive and creative products.
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This is a selection of links that mention Endossa in english. Enjoy!
We get compared a lot to Etsy. And we like it ;)
What is Endossa? Endossa is a store where anyone can rent space to sell products. Every purchase is an endorsement so consumers decide the product mix. A shop with a different business model, crafted for minipreneurs.
What is a colaborative store? Is a shop where people choose what it sells. It´s a translation of many concepts behind web 2.0 into a bricks-and-mortar store. A platform where content (products) gets ranked and filtered by users (consumers).
How does it work? Mostly like any consignment shop, but with twists. We do NOT charge comissions, instead, we rent space in the store, and charge a fixed-fee every four weeks for it. Also, we do NOT select our vendors, space is available to almost every product at the same price and risk. The participation of customers happens because of the "Every Purchase is an endorsement" mechanism. Basically, it acts like a predator, evaluating sales and disallowing brands to rent space again for a time, liberating it for other minipreneurs. It is an unique way to aggregate exclusive and creative products.
Where is Endossa?
São Paulo / Augusta - Rua Augusta 1360 - Brazil
São Paulo / CCSP - Rua Vergueiro 1000 - Brazil
Curitiba / Batel-Soho - Av. Vicente Machado 1047 - Brazil
São Paulo / Augusta - Rua Augusta 1360 - Brazil
São Paulo / CCSP - Rua Vergueiro 1000 - Brazil
Curitiba / Batel-Soho - Av. Vicente Machado 1047 - Brazil
Clipping
This is a selection of links that mention Endossa in english. Enjoy!
We get compared a lot to Etsy. And we like it ;)
- TrendHunter - http://www.trendhunter.com/trends/endossa-brazilian-store-a-new-project-based-in-the-concept-of-community
This was one of the first mentions of the store.
"Micro-Retail in Brazil".
We were reffered to as a toutrist attraction. That is correct, yes.
It may sound as a stretch to compare us to flour and water. Or maybe not so much.
- Scott Burnham - http://scottburnham.com/?p=171
"Micro-Retail in Brazil".
We were reffered to as a toutrist attraction. That is correct, yes.
- Tim O´Reilly´s Twitter - http://twitter.com/timoreilly/statuses/868366818
It may sound as a stretch to compare us to flour and water. Or maybe not so much.
- Self-segmentation in the retail industry - http://www.slideshare.net/guest34158f/endossa-selfsegmentation-in-the-retail-industry



